A few years ago when you heard digital marketing, paid ads and neon lights were the first things that came to mind. Today, it will take more than a PPC campaign to convince your prospects to buy from you. Digital marketing covers many strategies and when combined the right way they can help in growing your business.
Balance Between Ads & Organic Content
Organic content has the power to answer the questions of your prospects. On the other hand, ads are seen a more promotional than being informational.
I have seen companies spend thousands of dollars into pay per click advertising without even knowing how to set their targets. Today, you will have to invest in different strategies that will help in putting your brand on top of your audience’ mind. Even the largest corporations know how important it is to use social media to have their prospects and customers interacting with their brand.
But that doesn’t mean that you should top your PPC campaign. Google AdWords is beneficial, but it’s still a tiny part of the overall digital marketing plan. There are so many ways to engage your consumers using the internet, and remember that it will take some time.
Even the largest companies have multiple marketing campaigns running through the year, and each could be promoting a particular product in many ways. Digital marketing is also not just about adding keywords to your website and forgetting it. Even when it comes to search engine optimization (SEO), it cannot be a onetime affair. The campaigns have to continue running to help drive a continuous flow of traffic to your site.
The Magic of Social Media
One of the best things about social media and something that differentiates it from the others is that it can help in humanizing your brand. As a business owner, you must already be knowing that people like to do business with people (not just brands). Social media helps you add a more human touch to your company and products.
Creating and sharing videos introducing your key personnel is also a good strategy to give a human face to your business. You can also run a regular blog to personalize your brand and connect with your prospects and customer.
Social Media Builds Loyalty
Social media marketing can help build loyalty for your brand. Most people today follow brands on social site. You could turn these followers and fans into your long term customers. You could also use social platforms for offering quality customer service – keeping your customers happier and keeping them coming back for more.
A growing fan base on social sites means more traffic to your site and more people who are aware of your latest products and offers. With an easier point of contact, you will be able to turn more of these followers into buyers.
Even if you have a large fan base on the social site, it is important to take the right steps to turn those followers into buyers. Get them to your site, keep them here and take them through the sales funnel.
As a business owner, you don’t have to handle all this yourself. Digital marketing can be vast and time-consuming. So it will be best to seek help from professional marketers who are specialized in all the different online marketing strategies.
Arif is an SEO master at Marketing Roo, providing SEO services melbourne, focusing on business development to extend deals online through increased traffic and conversions. He even likes to share his insight through many articles with Digital Marketing.