Do you want to improve your Google ranking? Then we have put together here the best tips for search engine optimization by experts. With these tips, you can improve your Google Ranking yourself or discuss it with your Internet agency to develop a strategic plan to improve your Google ranking.
Let’s start with a quick introduction to why it’s important to be well placed in the Google Ranking, which means improving your own position compared to others. As hopefully everyone knows, Google’s search results are paid ads, called Google AdWords, and generic search terms, which is the organic search result. Various studies have shown that clicking on a generic search result is very likely to occur on the first 34 entries. Therefore, it is important to improve your search to keep Google Ranking up.
The following tips can help you to do just that:
Identify the right keywords
First of all, think about which search terms you would like to be found for. It does not always make sense to be found on a generic term. For example, we might choose to be found for the term “marketing” and improve our Google ranking on the term “marketing”. We have actually been following this for some time, which has led to our website finding the word “marketing” among the results on the first page. This has led many users to visit our website, however, it has been found that these people have only informed themselves and then immediately left the site. For our business, both for our seminars and for our consulting services, this optimization was not worth it.
That’s why we’ve started looking for relevant keywords, the ones that are important to our business and our services. For example, the “Improve Google Ranking” topic would be a keyword phrase for which we would like to be found on Google. Because we not only provide helpful information but also assume that someone with an interest in this topic may also be interested in receiving support from a service provider. In that case, we are the right contact point! A conclusion is, therefore: First of all, make one because we not only provide helpful information but also assume that someone with an interest in this topic may also be interested in receiving support from a service provider.
Perform an OnPage analysis
First, perform a so-called OnPage analysis. To do this, look at your website and analyze if the website meets Google’s requirements. The analysis often gives you some pointers to the optimization potential of your website. There are many services that can help you perform OnPage analysis and subsequent optimization. In our blog post “The Best SEO Tools” you will find some of these tools. On the basis of the analysis, compile a to-do list, which from the point of view of the tools used are the activities that you should improve. Some of these activities can also be found in the following tips.
Pay attention to the speed of your website
Speed is an essential function for websites. You probably know this from your own experience. If you have to wait unnecessarily long to load a website, you click immediately. Google recognizes this behavior. In order to go up in the Google ranking, you should have a website that opens quickly, which loads quickly and thus provides a good experience for the user.
In addition, the loading speed for Google is an efficiency criterion. If Google Bot, which crawls and reads on your website, has quick access to your site, it’s a sign of efficiency for Google. Google, therefore, considers websites that load fast and have fast access speed to be positive in the ranking. You can check the load time separately for desktop and mobile accesses. Google offers you an easy way to analyze your own website using the Google Developers tool “PageSpeed Insights”.
In order to optimize the speed of the website, you must certainly clarify some things with your programmers. The simplest things are first: always make sure that the image material is not high-resolution, but compressed, that when loading the website, the browser cash is used, that not too many scripts run and that the response times of the server are reduced. Try your website once and try to improve the scoring. You certainly need to clarify some things with your programmers.
The simplest things are first: always make sure that the image material is not high-resolution, but compressed, that when loading the website, the browser cash is used, that not too many scripts run and that the response times of the server are reduced.
Create reader-oriented text
Google has placed much more emphasis on reader friendliness in recent years. This means that articles or websites that are reader-oriented and thus have a high retention time rank better in the search results. This so-called user signal can now be edited by you relatively easily. Improve the reader-orientation of your texts, for example by incorporating a section that stimulates readers to read as an introduction to the text. Make a headline and look at Google’s search results for what’s on other pages and what readers are interested in there.
Make sure that you do not write texts for Google, but that you write the texts on your website for the user. If the user then reads your content and lingers on the website for longer, then he also converts easier, that is, for example, he fills out the contact form or calls in the company. The length of the text also seems to be a relevant criterion, because websites with longer texts tend to rank better. Use bullets and headlines to structure your texts. In classic systems, such as WordPress and Typo3, you have the option of assigning each text an H1 heading, i.e. the main heading.
Make the text clearer for readers by adding subheadings to other sections. This will prepare the text for the reader. Also, a table of contents for longer texts is a quality criterion that ensures that Google plays these texts better. He completes the contact form or calls the company. The length of the text also seems to be a relevant criterion, because websites with longer texts tend to rank better. Use bullets and headlines to structure your texts. In classic systems, such as WordPress and Typo3, you have the option of assigning each text an H1 heading, i.e. the main heading.